![]() ![]() What knowing your impression share lets you doīasically, Sponsored Products Impression Share tells you how much share you have regarding customer search terms. To learn more about this, check out our blog - How to Optimize Your Amazon Search Terms Backend? Suggested reading: A surefire way to improve the performance of your search terms, comes from search term optimization. It should be used as a comparison to show where you stand against other advertisers.īelow is an example report, displaying these two key metrics for each customer search term: With Search Term Impression Rank, it isn't easy to draw conclusions unless your campaigns are highly segmented with a large ad spend. Note: This is an account-wide metric - if the search term pops up in several campaigns, the resulting impression share will amalgamate those impressions. If, for example, you have a search term impression rank of four, you will be the fourth-highest in Amazon Sponsored Products ad impressions for the exact search term on that date. The other metric in the Search Term Impression Share report is Search Term Impression Rank. Note: This doesn't necessarily mean that a shopper saw your ad - it was served on the page but may have appeared below the fold - something worth checking in your analysis (see later). Search Term Impression Share will show the proportion of shoppers who entered a given search term and then potentially saw your ad.įor example, if your Sponsored Products impression share is 40% for a search term on a given date range, it means that your Sponsored Products ad appeared 40% of the time for that search term on that date range. As it sounds, it represents the percentage of impressions you've earned on a particular search term. ![]() If you have experience with Google Ads, then ‘Impression Share’ should be familiar to you - luckily, Search Term Impression Share works on the same lines. Granularly, this report prioritizes the tracking and dissemination of two metrics… Metric 1: Search Term Impression Share Suggested reading: For a deeper understanding of how to demystify and leverage the Amazon analytics tools at your disposal, check out our eBook - Mastering Amazon Brand Analytics So, let's take a deeper look at what useful information it gives and how to use it. It also covers the overall percentage of ad impressions you receive in comparison to other advertisers over a selected time period. The report gives an indication of your impression share for each search term compared to other advertisers. The Search Term Impression Share report can be downloaded from the Report Centre in the advertising console. A recent addition to Amazon Advertising is the Impression Share Report for Sponsored Products. Keeping up with Amazon Advertising updates and tools, whilst being aware of the latest features is necessary for every brand. If you want to stand out in a vast marketplace like Amazon, you have to use every tool at your disposal. ![]()
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